Author: <span>marketingAdm1n</span>

What is Japanese Beauty (J-Beauty) & why is it so popular?

Japanese Beauty or J-Beauty for short refers to mostly skincare products made in Japan that follow the traditional Japanese beauty philosophy. Some consider color cosmetics to be a part of J-beauty as well but the term applies mostly to skincare. J-Beauty has been extremely popular around the world for at …

My concern is hyper-pigmentation (also uneven tone or age spots) – how will Kirei help?

The number 2 concern shared by our customers is hyperpigmentation, uneven tone and “age spots”. Let’s figure out what’s real, what’s not and how we solve this issue. What is Hyperpigmentation? Hyperpigmentation describes flat, darkened patches of skin usually light brown or black in color and in various shapes and …